Over the course of the last decades, a massive amount of research has gone into denim, applying revolutionary new techniques to the traditional weave, to widen the repertoire of jeans and make them speak whole new languages.
The process that actually produces the fabric is weaving. This is one of the most ancient operations performed by humankind and although, over the course of the centuries, it has undergone some alterations and improvements, these have never amounted to radical transformation.
The quality of the cotton, something that does not necessarily depend on whether or not it is organic, is also a vital factor in the spinning process, when the textile fibers are transformed into the yarn that will subsequently be woven.
From the pesticides used in the cotton fields to the water and energy needed for traditional washing techniques and disposal of the waste water from industrial laundries, the need to be eco-friendly is one of the most pressing issues for the entire denim industry.
Denim Stories nr.1: A stirring tale of cowboys and working-class heroes in the embryonic society that would become the United States of America, but whose true historical roots lie in the second half of the 16th Century, linked to the centuries-old tradition of cotton weaving.
