ENDLESS POSSIBLE INTERPRETATIONS WITH THE MOST ADVANCED ISKO™ FABRICS, TOGETHER WITH FASHION MARKETING AND COMMUNICATION CHALLENGES, WILL TEST STUDENTS' CREATIVITY IN REALIZING THEIR BEST VISIONS. OVER THE YEARS DENIM HAS BECOME A MUST IN EVERYONE'S WARDROBE, AND IT STILL CONTINUES TO AMAZE US TODAY WITH ITS OUTSTANDING VERSATILITY.THAT'S WHY ISKO I-SKOOL™ ASKS STUDENTS TO INTERPRET DENIM IN FOUR DIFFERENT MOODS, IN ORDER FOR THEM TO LEARN HOW TO ENHANCE THE VALUE OF FABRICS ACCORDING TO THE ULTIMATE MARKET TRENDS. The ISKO I-SKOOL™ Denim Design Award is the cultural initiative organized by ISKO™, global leader in the denim world, to promote education in the sector and make a practical contribution to training those young people destined to become tomorrow's leading players in the fashion world. Each school is given four moods: Bohemian Blue, Couture Denim, Active Jeanswear and Future Fit. The Award Ceremony will take place in July 2015 in Milan, during EXPO. This requires students to re-interpret the Boho-chic fashion movement, that became especially popular in 2004-5 associated with actress Sienna Miller and Kate Moss. Vintage washes, delicate embroidery, comfy silhouettes, layering and mix and match are the focal point of this collection mood. The students are asked to create a total look, either menswear or womenswear, made of maximum of three items, using the ISKO™ fabrics. Students should associate denim with "high fashion" or "high sewing". With ISKO™ fabrics and fresh, innovative ideas, association with denim and couture is indeed possible. Students should work on sophisticated silhouettes, suits, tailored jackets, sartorial cuts, polished washes, use of laser and prints and focus the attention on details such as stitches. Activewear is definitely an emergent trend in fashion industry. With this challenging opportunity, students will have the chance to take the denim world to another level and to take a fresh approach to the active wear panorama. The task is to create a total look with ISKO™ fabrics, creating designs that can be worn in gyms, camping, during outdoor activities. Maximum three items for outfit are allowed. There are plenty of possible fit for denim pants, but the market is always eager for something new and innovative. Students are challenged to work on both men's and women's styles of pants. The focal point is the fit, with additional focus on details that are the same for most of the population such as the shape of the pockets, different points of stitching and any kind of techniques. Two items maximum are allowed. The students will be asked to develop a complete marketing platform for a denim concept, including graphic design for product identity, comprehensive communications strategy together with possible promotional events. The Award Ceremony will take place in July 2015 in Milan, during EXPO. Finalists will be judged by an international jury. Winners will win as prize an offered Internship in ISKO™ or ISKO I-SKOOL™ partners companies.AWARDS
DESIGN AWARDS
PRIZE
Finalists will be judged by an international jury. Winners will win as prize an offered Internship in ISKO™ or ISKO I-SKOOL™ partners companies.MOODS
BOHEMIAN BLUE
COUTURE DENIM
ACTIVE JEANSWEAR
FUTURE FIT
MARKETING AWARD
PRIZE